O2O community entrance has been entrepreneurs are concerned, the direct impact of market entrance quickly seize the final competition results, have also mastered the entrance flow, has won the battle to grasp, since 2013 the official O2O community after the popular war on the entrance also never stop too.
has faded the smoke of the enclosure war
community O2O heat rising from the second half of 2013, the O2O community has become the property industry and mobile Internet entrepreneurs xiangbobo, the entrance name locked to the community, but also to the property lock, in accordance with the game, who first quickly occupied the community who will occupy the industry discourse right, so we see the first half to seize the community resources in 2014 on the most powerful, like the year thousands of war in general, mainly Internet startups led in the capital support, using a variety of ways to get the community, the community is actually get behind with property resources, because the community lies in the hands of the property that took the property also took the entrance into the community, community pass.
enclosure war is tragic, but also burn, mainly in two ways and cooperation with community property, one is to provide free property management software, including finance, CRM, fixed assets management and other related functions, two is direct money to buy the number of users, according to the community to pay property, the purpose behind it is to enter the community through this way, the user access to community resources, many enterprises in the enclosure war due to funding problems fell down, however only has problems with the development of O2O community capital, more rational, and gradually into the winter, no hematopoietic ability and business pattern of a good team basically get money, the bubble has burst, the entire industry is in a downturn.
through the war, confirms the hard burn to get the user’s way is not desirable, the community O2O is not a simple internet project, completely on the line will be able to develop community, O2O is the biggest characteristic of localization, community, service, the line is very important, the line is very heavy, fast copy it is very difficult to be a community, a community, each community has its own characteristics, which is one of the reasons leading to rapid replication cannot pass through the line.
from the beginning of 2015 more community O2O participants began to rethink its commercial nature, we are also open to many enterprises begin to pay attention to the line of the scene construction, such as to create a comprehensive community service center, pay attention to the butler service system construction, in short is more based on local services to carry out the job market.
community business has gradually become the protagonist
community business is the surrounding community formats, community surrounding formats to meet the basic needs of the surrounding communities of users, so the first community O2O platform >