TopFloor seamless integration of social networking sites and e commerce



uses social media to advertise to a large audience, and a large percentage of these audiences will become real consumers. No one knows this law better than MySpace CEO and former Science Media co-founder Mike Jone, as well as advertising entrepreneur Brian. The two from the Losangeles giants jointly launched TopFloor, an electronic commerce based on advertising, video advertising, their service integrated Facebook, Twitter, Youtube and other popular social networking sites.


established 6 month start-up company has maintained a low profile until they officially announced today from Google Ventures, Ploaris Ventures, Crosslink Ventures and Rustic Canyon Ventures, received more than $6 million in financing. While the company’s two glorious life founder, has been relegated to second tier actor directors and advisory role.

Said a blog

Jone and Lee published today: "so far, the relations between the social and commercial daily work usually do not too good, because most companies have taken the advertising hard into the social media practice. Commercial links and Facebook applications are the best examples of advertising, and now, this situation will be changed."

TopFloor will be based on the different characteristics of different social platforms to develop different marketing strategies. For example, on the Youtube, they will add hyperlinks to the video annotation. On the Twitter, they will add a large number of cards in the video ads.


users click on the link to buy these goods, you can directly add the goods in their TopFloor shopping cart, then direct the payment of the purchase operation, the shopping cart icon will appear in the page on the social networking site. The first use of this service, users need to register and submit their credit card information, this information can be stored, to simplify the user day after the operation, so that they don’t always have to enter your credit card number and other information. The young companies are still exploring their commercialization strategies, but so far and in the near future, their model is to charge a commission to the business after each consumption.

in addition to providing video advertising and trading services, the company is also involved in other areas of service, so that their companies more attractive, and produce higher customer stickiness. These services include the provision of reservation sales and returns for social sharing of content.

the public

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