The new trend of the electricity supplier on behalf of vip com sale mode

December 16th, the theme of "all retail" Tenth Chinese online retail will be held in Chongqing, more than and 10 central ministries and provincial and municipal leaders, experts, representatives of traditional retailers Internet retail representatives attended the meeting on the future development of the retail industry China Internet plus era are discussed. Vice president of vip.com as the special guest Feng Jia Lu published "speech five years future retail trends under a judgment", discusses the development trend of the characteristics of complementary retail development laws present in the process of the development of the electricity supplier Chinese and offline — market, department store to outlets such as shopping center, and shared the representative shopping center model the vip.com online outlets of the China retail sale of advanced productive forces, the future will bring attention to meet the consumer retail scene upgrade, social networking and the fragmentation of demand, remodeling Internet plus era of online retailing.

look at the history of the retail industry, it is not difficult to find that the rise of online retailing and the evolution of the line under the traditional line of coincidence. With the escalation of consumption, the traditional offline retail market has experienced, department stores and shopping center stage, business model gradually from meet the needs to find and create demand "evolution, the shopping center is also through the creation of consumer experience, selection of security has become one of the mainstream of social commodity retail consumption patterns. The development of Chinese electricity supplier also follow the objective law, the quantity of the goods to the consumer gradually from development experience.

released Analysys enfodesk "Chinese B2C online retail market quarterly monitoring report 2015 third quarter" and "quarter Chinese mobile phone shopping market monitoring report of the third quarter of 2015" data shows, Tmall, Jingdong, vip.com B2C three home appliance supplier occupy the top three market share; market share of mobile mobile phone Taobao + Tmall, Jingdong, vip.com mobile phone mobile phone the corresponding top three online retail market remained stable. It is not difficult to see that today’s three major electricity supplier model Tmall, Jingdong, vip.com, the emergence and growth of the three, it is the line of retail markets, department stores, shopping malls, retail development. In this regard, vip.com vice president Feng Jialu said, "to select brand + discount + depth flash sale" genuine sale featuring vip.com, with its Internet genes both "and" retail gene "double advantage, one hand can more accurately capture the insight and consumer demand, on the other hand, with more depth the supply chain resources and more commodity combination strategy scenario, through the" no search "online shopping mode that consumer demand, cost-effective surprise to consumers shopping experience, is an important part of the future of retail.

to benefit from the sale mode and create demand "," non just cost-effective shopping "unique charm and stickiness, as of the third quarter of 2015, vip.com has 12 consecutive quarters of profitability, established 7 years have billions of dollars of registered members, annual delivery volume exceeded 200 million single package. In the third quarter of 2015, a total of 92.5% of vip.com’s total orders came from repeat customers

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