E commerce leading rural informatization

this year is the fourth year the CPC Central Committee on rural informatization construction, the central document about the concrete expression of rural informatization, this year to improve the rural information service system, using a variety of ways to explore the model of information service in the villages and households, the integration of resources to build the information platform, explains the important direction of rural informatization construction and the application of this year.

The author also once in the blog

(yanjian.net) mentioned, along with the continuous development of the Internet, e-commerce has attracted more and more attention, especially in the affected by the economic crisis era, e-commerce is particularly important, has become a new form of the majority of enterprises to make money online, but the rural market, whether it will become another potential market of electronic commerce, the countryside and the city, who need more electronic business


is currently restricted, concept and financial factors, compared with other agricultural e-commerce industry electronic commerce website, the quantity is less, a late start, and many only in the product information release stage, low turnover. The slow development of e-commerce in rural areas, leading to the current situation is mainly the following constraints.

first, rural hardware facilities and farmers’ cultural level. China’s rural network penetration rate is low, poor hardware facilities, coupled with conservative ideology, cultural and educational level is not high, the acceptance of the new kind of low.

secondly, the degree of rural enterprise information is not enough. According to statistics, about 70% of the enterprises have certain information means or to efforts to achieve enterprise informatization direction, 20% enterprises only a small amount of computer, but as a financial, typewriter few other applications.

third, payment credit. Payment is one of the basic conditions for the development of electronic commerce, because our country’s credit system is not perfect, farmers are accustomed to using cash transactions, but also become one of the important factors affecting the development of agricultural e-commerce in china.

fourth, agricultural products logistics distribution. In rural areas, there are difficulties in transportation of agricultural products, such as the seeds of fear of extrusion, pesticide products, toxic, fresh agricultural products, such as perishable, and rural distribution point is relatively dispersed, not like urban concentration.

in the face of so many constraints, how should we develop rural e-commerce?

1 to strengthen infrastructure construction. The electronic commerce belongs to the network activity, the countryside needs to develop the infrastructure construction vigorously, improves the countryside user’s network environment, lays the good foundation for the agricultural electronic commerce.

2 to strengthen cultural education and guidance. In the rural areas to carry out the relevant lectures on e-commerce, agricultural products and e-commerce will be organically combined, while the introduction of successful cases of e-commerce in rural areas, so that farmers feel the effect of understanding the future development trend of rural areas.

3 optimize logistics distribution. On the one hand, we should try our best to avoid the transportation of agricultural products, on the other hand, with the relevant departments of the rural areas to explore, planning transportation routes, shorten the distribution distance

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